培育买主是开拓新品市场的关键──兼析日本家电产品进入中国大陆市场的推介战略  

Fostering Buyers is a Key in Extending the New Products Market

作　　者：施建石 

机构地区：[1]江苏盐阜人民商场集团总经理室,盐城224001

出　　处：《中国管理科学》1999年第3期76-80,共5页Chinese Journal of Management Science

摘　　要：培育买主乃新品推介的重要途径和拓展市场的关键所在。日产电视机有这方面的成功经验，但国内企业对此重视和运用仍很不够．实施培育买主这一新品营销策略，必须首选一个广阔的目标市场，运用一套行之有效的方式方法，并不断提高新老买主对新品的忠诚度。这样，企业才有生命力，才会拥有越来越多的财富，才能经久不衰。Fostering buyers is both an important way in pushing sais of new prodncts and a key step in extending markets.Manufacturers of TV sets in Japan hare their successful experience in this respect.But enterprises in our country ignor this strategy and have few experience.Fostering buyers of new products is a marketing strategy whose first step is to choose a vast target market,applying an effefctive method and style and to improve the fidelity of bothnew and regular customers to new products.In this way,the enterprise will have great vitality and be prosperous one with more and more wealth.

关 键 词：新品市场 市场开拓 买主培育 日本 推介战略 

分 类 号：F713.3[经济管理—产业经济] F733.133