赛时新闻发布的体育公共外交价值研究——基于各国运动员、教练员在北京奥运会新闻服务平台展示状况  

Sports Public Diplomacy Value of the Press Conference amid the Match——A Research Based on the Status of Athletes and Coaches of Each Nation Presented in the News Service Platform for Beijing Olympic Games

作　　者：钟新[1] 韩寒[1] 吴艳玲[1] 

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《成都体育学院学报》2011年第2期1-5,共5页Journal of Chengdu Sport University

基　　金：教育部人文社会科学研究规划基金项目(08JA860014)最终成果的一部分;钟新为项目主持人

摘　　要：传统公共外交向新公共外交转型的重要变化是,行为主体不仅仅是政府,而是包括政府、非政府组织、个人在内的多样化主体。新公共外交强调,在全球化的交往和传播环境下,人人有责任、有条件参与重塑国家形象、增强国家软实力、增进国际间的互信与认同。基于对新公共外交的理解,文章论述了传统意义体育外交的局限,尝试探讨了赛时新闻发布在建构共享价值观、展现个性魅力方面所能产生的体育公共外交价值,这对各国借助大型赛事开展体育公共外交具有启发意义。The major change signaling the transformation of the traditional public diplomacy to the new public diplomacy is that the behavioral subject includes not only the government but also the non-governmental organizations and individuals.The new public diplomacy holds the view that in the context of globalization,everyone is responsible and qualified for reshaping the national image,enhancing the national soft power,and increasing the international mutual trust and recognition.Based on the understanding of the new public diplomacy,this paper discusses limitations of the traditional sports diplomacy and explores the sports public diplomacy value of the press conference amid the match in constructing the shared value outlook and presenting the personal magnetism,which can enlighten each nation on carrying out the sports public diplomacy with the help of grand matches.

关 键 词：体育外交 公共外交 新闻发布 北京奥运会 奥林匹克新闻服务 

分 类 号：G80-05[文化科学—运动人体科学]