北京奥运会中美媒体议程设置比较研究  

Comparative Study into the Agenda Setting between Chinese and American Media in Beijing Olympic Games

作　　者：曹荣芳[1] 吴飞[2] 吴新宇[1] 

机构地区：[1]河北联合大学体育部,河北唐山063009 [2]河北联合大学统战部,河北唐山063009

出　　处：《成都体育学院学报》2011年第2期16-19,27,共5页Journal of Chengdu Sport University

基　　金：国家社科基金项目阶段性成果(O9BTY039)

摘　　要：运用文献资料、逻辑分析和个案研究等方法和调查数据,对北京奥运会申办成功以来至举办期间的中美主流媒体议程设置进行了梳理和比较研究。研究侧重探讨了隐含在北京奥运会中美议程设置层面后的媒体体制、意识形态、他塑等背景和中美媒体正负议程设置的客观环境,并通过分析找到了我国媒体议程设置和美媒的差异所在。认为提高我国各级官员和媒体工作者的媒介议程素养、他塑能力、媒体传播效果、借鉴美媒负面疏导理念应是后奥运时期我国媒体议程建设的重点内容之一。Literature review,logical analysis and case study are employed in this paper to make a comparative study into the agenda setting between Chinese and American media from the successful bidding of the Beijing Olympic Games to the holding of the Olympic Games.This paper discusses the media mechanism,the ideology and the characterization of ＂he＂ behind the Chinese and American agenda setting in Beijing Olympic Games and the objective environment for the positive and negative agenda setting of Chinese and American media.Meanwhile the gap between the agenda setting of Chinese and American media is found.It is maintained that one major point in the construction for the agenda setting of Chinese media after the Beijing Olympic Games is to improve the qualification,the ability of the characterization of ＂he＂,the media transmission effect and the ability to borrow from the negative dredging concept of American media of Chinese governmental officials of each level and medial practitioners.

关 键 词：北京奥运会 中国 美国 媒体传播 议程设置 

分 类 号：G206[文化科学—传播学]