职业体育俱乐部上座率与门票收益关系的分析  

Analysis of the Relation between the Attendance and Ticket Sales in Professional Sports Clubs

作　　者：李朝晖[1] 田世昌[2] 

机构地区：[1]乐山师范学院体育系,四川乐山614004 [2]云南师范大学体育学院,云南昆明650222

出　　处：《成都体育学院学报》2011年第2期59-62,共4页Journal of Chengdu Sport University

摘　　要：以微观经济学的有关理论为依据,对美国NBA、NFL和MLB联盟俱乐部的赛事上座率与门票收益关系进行分析。分析结果表明:职业体育俱乐部上座率与门票收益没有显著的正相关关系,职业体育俱乐部上座率是职业体育俱乐部赛事市场需求与供给相互作用的体现,不能把它作为衡量俱乐部门票收益的指标,更不能把它看成是影响职业体育俱乐部门票收益的主要因素,职业体育俱乐部上座率与门票收益均是俱乐部门票经营的结果。Based on the relevant theory in microeconomics,this paper analyzes the relation between the attendance and ticket sales of matches organized by American NBA,NFL and MLB clubs.The findings are as follows.There is no positive correlation between the attendance and ticket sales in professional clubs;the attendance represents the market demand and the supply-demand interaction of the sports professional club matches and thus it cannot serve as the gauge of the club ticket sales or the major factor affecting the ticket sales;both the attendance and the ticket sales are the results of the club management.

关 键 词：职业体育 俱乐部 上座率 门票收益 实证分析 

分 类 号：G80-05[文化科学—运动人体科学]