福建品牌茶业发展探析  

Development Exploration of Fujian Brand Tea Industry

作　　者：谢向英[1] 

机构地区：[1]福建农林大学经济与管理学院,福州350002

出　　处：《科技和产业》2011年第2期16-20,共5页Science Technology and Industry

基　　金：国家社会科学基金(09CJY057);福建省教育厅人文社科项目(JAO9130S)

摘　　要：基于对当前福建品牌茶业发展的全面总结与评价,指出福建茶业品牌道路发展还存在着诸如:茶叶企业规模偏小、标准化建设滞后、品牌经营方式落后等主要问题,进而从培育品牌意识、充实茶叶经营主体实力、扶持重点品牌茶业发展、建设区域品牌、强化政府扶持作用等角度,提出基于品牌视角加快福建现代茶业发展的措施。Acording to the general summary and assessment of the development of Fujian brand tea industry,firstly,the article points out that there are still some disadvantages in the field,such as ：the scale of the tea company is too small;the instruction of standardization is too slow;and the method of brand operation is too backward,Secondly,from the perspectives of cultivate brand mentality,strengthen the power of tea companies,support the development of intensive tea,build regional brands and consolidate the effect of government,the article tries to find out some measures to enhance the development of Fujian tea industry.

关 键 词：福建 茶业 品牌 现代化 

分 类 号：F325.2[经济管理—产业经济]