风险规避对双渠道供应链运作模式的影响研究  

Effects of Risk Aversion on Operational Mode in Dual-Channel Supply Chain

作　　者：李书娟[1] 张子刚[1] 黄洋[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《工业工程与管理》2011年第1期32-36,共5页Industrial Engineering and Management

摘　　要：构建了基于双源渠道的二级供应链模型,考虑供应链双方的风险态度,分析比较了两种不同的运作模式,电子渠道单独由制造商控制的竞争模式和制造商和零售商的合作模式,得到了制造商和零售商采取合作模式的解析条件。借助数值分析,探讨了风险态度对供应链双方利润和运作模式选择的影响,考察了合作模式下的利润分配机制。研究表明直销渠道最优价格和零售渠道最优价格不受零售商和制造商是否合作的影响,但受到供应链双方风险规避度的影响;在一定条件下,制造商和零售商合作将达到Pareto最优。A two-level dual-channel supply chain model was constructed.The risk attitude was considered.Two different operational mode—competitive mode and cooperative mode,were analysized and compared.The analytical condition of that the manufacturer and the retailer choose cooperation in the electronic channel was obtained.The impact of risk aversion on profit of supply chain parties and operational mode were discussed.The profit distribution mechanism in cooperation mode was analysed.Studies show that the optimal direct channel price and optimal retailer channel price are not influenced whether retailer and manufacturer cooperate or not,but influenced by risk aversion of two parties.Within certain conditions,manufacturer and retailer will achieve Pareto optimal if they choose cooperation.

关 键 词：双渠道 风险规避 供应链 合作模式 

分 类 号：F406[经济管理—产业经济]