滨州市纺织业发展现状分析  

The Analysis of Development Status of Binzhou Textile Industry

作　　者：王强 李玉玲[2] 

机构地区：[1]山东晨宏置业有限公司,山东泰安271600 [2]胜利油田供水公司,山东东营257000

出　　处：《山东纺织经济》2011年第2期57-60,共4页Shandong Textile Economy

摘　　要：面对全球经济略有回暖,人民币升值带来的劳动成本的增加及产生的一系列问题,对滨州市纺织业所面临的挑战及压力做了充分细致的阐述。从长远来看,走环保绿色的可持续发展道路是企业得以长期生存的命脉所在;加大国内与国外市场开发是企业长期利润来源的保障。在机遇与挑战并存的宏观经济条件下,能否与上游供应商及下游销售商建立完整的产业链,也是企业能否提高利润、降低成本的关键所在。Facing with the global economy warmed slightly,the increase in labor costs and a series of issues brought out by the appreciation of RMB,have made sufficient and careful state to the challenges and pressures of textile industry in Binzhou.In the long run,taking the environmental and sustainable development is the lifeblood of long-term survival to the enterprises,to increase domestic and foreign market development is the protection of corporate long-term profits source.In the macroeconomic conditions that coexist with opportunities and challenges,if enterprises can completely establish a industrial chain with upstream suppliers and downstream distributors or not,can be the key of the enterprises increase profits and reduce costs.

关 键 词：纺织业 品牌 发展 

分 类 号：F426.81[经济管理—产业经济]