红色旅游市场化转型——以井冈山为例  

Research of the Market-oriented Transformation of JingGangShan Red Tourism

作　　者：何烈孝[1] 冯淑华[1] 王婷婷[1] 

机构地区：[1]江西师范大学历史文化与旅游学院,江西南昌330022

出　　处：《宜春学院学报》2011年第1期42-45,共4页Journal of Yichun University

基　　金：江西省社会科学规划课题(08YJ51)

摘　　要：随着红色旅游在全国广泛深入开展,红色旅游市场需求逐渐向个性化、体验化和多样化方面发展。要实现红色旅游的市场化转型,应从井冈山红色旅游市场运行机制的培养,极化功能的提高,大井冈旅游建设及红色旅游产品创新等四方面进行。在转型的过程中必然会出现许多问题,这就需要采取转变政府角色,确立市场运作体系,提升产品历史文化内涵和加强区域合作等措施。With the wide range of red tourism in the country in depth,the developing aspects of red tourism market is gradually the individual needs,experience and diverse.To realize the market transformation of the red tourism,the four aspects should be done which include training market operating mechanism of Red Tourism,improving the functions of polarization,constructing the large Jinggangshan tourism and the red innovation of tourism product.In the transition process,many problems will inevitably arise.So it needs change the role of the government,establish the market system,improve the product historical and cultural connotation and strengthen regional cooperation.

关 键 词：红色旅游 井冈山 市场化转型 增长极 

分 类 号：F592.7[经济管理—旅游管理]