服务业国际市场进入模式选择理论综述  

The Theory Review of International Market Entry Mode for Service Industry

作　　者：李敏[1] 

机构地区：[1]漳州师范学院,福建漳州363000

出　　处：《廊坊师范学院学报（自然科学版）》2011年第1期50-52,共3页Journal of Langfang Normal University(Natural Science Edition)

摘　　要：服务业国际市场进入模式的选择作为企业国际化战略的核心问题,它直接影响企业的未来决策以及在国际市场的业绩。文章对服务业的国际市场进入模式的相关理论、传统理论对服务业进入国际市场的适用性、服务业国际市场进入模式进行了综述。The choice of international market entry mode for service industry has become the frontier issue of theories,which directly affects the future decision-making and performance of enterprise in the international market.This paper makes general explanations to the related theories about the international market entry modes for service industry.Firstly,it reviews the research on traditional theories applicable to service Internationalization;secondly,it review of international market entry mode for service industry.

关 键 词：服务业 进入模式 综述 

分 类 号：F741[经济管理—国际贸易]