大理宗教文化旅游深度开发对策研究  

Strategies for the Further Development of Religious and Cultural Tourism in Dali

作　　者：殷群[1] 

机构地区：[1]大理学院经济与管理学院,云南大理671003

出　　处：《大理学院学报（综合版）》2011年第1期16-19,共4页Journal of Dali University

基　　金：云南省教育厅科研基金资助项目(07Y40917)

摘　　要：大理地区的宗教文化资源丰富,文化内涵丰厚。从大理宗教文化和大理旅游的关系入手,分析了大理宗教文化旅游开发的现状,提出了加强对大理佛教文化旅游资源的整合、创新佛教文化旅游产品、拓展客源市场,获取市场竞争优势、建立长效的宗教文化旅游人才培养机制、加强生态环境保护等深度开发对策。使大理独特的佛教文化旅游资源与大理旅游可持续发展产生良好的联动效应。Dali is rich in resources of religious culture with abundant cultural connotation.Starting with the relationship between religious culture and tourism in Dali,the article analyzes the current situation of religious and cultural tourism in this area.Based on the analysis,strategies for further development have been put forward： to strengthen the integration of tourism resources of Buddhist culture;to innovate tourism products of Buddhist culture;to expand passenger resource;to achieve the access to market competitive advantage;to establish long-lasting personal training system for religious and cultural tourism;to reinforce environmental protection,etc.These strategies are made to form good linkage effect between the unique Buddhist culture and sustainable development of Dali tourism.

关 键 词：大理 宗教文化旅游 开发对策 

分 类 号：D635[政治法律—政治学]