商品陈设设计与品牌形象应用研究  

Application Research on Goods Arrangement Design and Brand Image

作　　者：郭小强[1] 

机构地区：[1]北京工商大学,北京100037

出　　处：《包装工程》2011年第6期8-11,共4页Packaging Engineering

摘　　要：以商品销售活动中的商品陈设设计为主要内容,分析了商品销售活动中陈设设计的内涵和意义。分析了销售模型在商品销售设计中的作用,以及陈设设计中的商品陈设和关联陈设。论述了商品陈设设计在影响品牌形象传达方面的因素,提出了商品陈列设计对品牌形象传达的重要作用,它将是品牌形象识别和推广过程中必不可少的重要组成部分。Taking the realization of goods in commodity arrangement design as the primary coverage,it analyzed in realization of goods to arrange the design the connotation and the significance.It analyzed the marketing model in the realization of goods design function,as well as in arrangement design commodity arrangement and connection arrangement design.It elaborated the commodity arrangement design in the influence brand image transmission aspect factor,proposed the commodity arrangement design would have the vital role to the brand image＇s transmission aspect,it would be in the brand image recognition and the promoted process the essential important component.

关 键 词：商品销售 陈设设计 品牌形象 

分 类 号：J524.1[艺术—艺术设计]