包装设计中字体设计的原则  

Principle of Font Design in Packaging Design

作　　者：杜秋磊[1] 朱志伟[2] 

机构地区：[1]长春大学,长春130022 [2]杭州师范大学,杭州310012

出　　处：《包装工程》2011年第6期12-14,共3页Packaging Engineering

摘　　要：论述了文字在包装设计中的重要地位,分析了包装中的字体设计必须符合商品内容、销售群体、包装容器的造型或结构以及符合不同文字属性的设计原则。在此基础上,提出对字体进行艺术化的塑造和组织,可以直接、明了地反映包装的内容本质,准确地传达商品信息,起到美化商品包装的作用,从而在视觉上给人以美的享受,使消费者对商品产生兴趣乃至购买欲望,以达到促销的目的。It discussed that font was very important in packaging design and analyzed font design must be following merchandise content,marketing groups,the shape or structure of containers and design principle in packaging design.On this basis,through figuring and organizing font,it could not only reflect distinctly packaging content and express exactly merchandise information,but also could beautify merchandise packaging and give enjoyment of beauty to people in the sight in order to interest consumer,have purchase appetency and achieve sales promotion.

关 键 词：包装设计 字体设计 商品 

分 类 号：J524.2[艺术—艺术设计] J0-03