Television Tailored to Advertisers  

作　　者：LIU QIONG 

机构地区：[1]不详

出　　处：《China Today》2011年第3期42-43,共2页今日中国(英文版)

摘　　要：PROCTER&Gamble(P&G)and Unilever are old hands at embedded marketing.Not long ago their shampoo brands were featured in two hot Chinese TV soaps,Sisi Xindong(Strands of Love)and Wuxiekeji(Unbeatable),both of them featuring trendy,beautiful young people.

分 类 号：J943[艺术—电影电视艺术]