政治传媒化背景下的区域形象塑造  

Creating Regional Image under the Background of Politics-networkization

作　　者：王慧[1] 王传寿[1] 

机构地区：[1]安徽省社会科学院新闻所,安徽合肥230051

出　　处：《学术界》2011年第2期134-141,287,共8页Academics

基　　金：安徽省哲学社会科学规划项目<网络传播与安徽形象塑造研究>(AHSK09-10D74)阶段性成果;安徽省社科联项目<善待善用善管媒体重树安徽形象>(A2010043)最终成果

摘　　要：政党政治传媒化是现代政治发展新趋势,新闻传媒是执政党的执政资源,互联网的崛起,形成了网络政治,促进了政党政治网络化。在网络化时代,媒体是区域形象的载体和显示器。树立区域良好形象,关键是树立区域党和政府的良好形象。最重要的是努力提高党政干部的媒介素养,充分利用党在新时期执政的重要政治资源——新闻传媒尤其是互联网等新媒体,善待媒体、善用媒体、善管媒体。Medialization of Political party is the new trend of modern political development and news media is the ruling resources of the party in power.The spring-up of the internet has taken form of network political affairs,and promoting networkization of the ruling party's politics.In modern network times,media is the carrier and display of the regional image.To set up good regional image,the key is to set up good image of regional party and government.The important thing is,to make great efforts in raising intermediary-quality of the Party and that of government carders,to make full use of the important political resources—— the news media,especially the new media such as internet media,etc.What's more,it's necessary to be friendly with the media,and be good at using and managing them.

关 键 词：政治传媒化 政治网络化 善待媒体 区域形象 

分 类 号：G206[文化科学—传播学]