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作 者:蔡梅良[1]
机构地区:[1]湖南商学院旅游管理学院,湖南长沙410205
出 处:《湖南第一师范学院学报》2011年第1期62-66,共5页Journal of Hunan First Normal University
基 金:湖南省社科基金项目(08YBB203);湖南省情与决策咨询研究课题(0910BZZ25)
摘 要:会展和旅游都是综合性很强的产业部门,二者都涉及到食、住、行、游、购、娱等诸要素,虽然侧重点有所不同,但所涉及的行业存在较大的重复性,具有很强的关联性,而且各具先天优势,两者之间能产生密切的互动关系,会展可以拉动旅游发展,旅游能够促进会展繁荣。只要建立与健全会展与旅游互动发展的政策导向、法律法规、组织管理与人才培养等保障机制,两者可实现良性互动发展。MICE(Meeting,Incentive,Conference and Exhibition) and tourism are highly integrated industries,both of which relate to food,shelter,transportation,travel,shopping,entertainment and other various factors.Although the focus is different,there is a big industry involved in the duplication of nature,and highly relevant.However,both have inherent advantages,and the two can produce a close interaction.MICE can stimulate tourism development,and tourism can promote the exhibition and prosperity.Establishing and improving MICE as long as the interaction with the tourism development policy guidance,laws and regulations,organizational management and personnel training guarantee mechanism,can achieve positive and interactive development.
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