超市农产品供应链流通成本分析——以沈阳市蔬菜市场为例  

Analysis on the Circulation Cost of Agricultural Product Supply Chain in Supermarket:Proof from Shenyang Vegetable Market

作　　者：杨志宏[1] 翟印礼[1] 

机构地区：[1]沈阳农业大学经济管理学院,沈阳110866

出　　处：《农业经济问题》2011年第2期73-78,112,共6页Issues in Agricultural Economy

基　　金：辽宁省社科规划基金项目(编号:L07DJY106);辽宁省教育厅人文社科研究一般项目(编号:2008688);辽宁省财政科研基金项目(编号:09C009)

摘　　要：本文以沈阳市为例,着重就蔬菜从产地批发市场到零售终端(超市)各个主要流通环节所产生的费用进行分析,并对自行销售蔬菜的批发商的经营成本进行深入调查,总结制约超市农产品流通渠道发展的因素,就如何缩减农产品中间流通环节、降低流通费用、促进超市农产品经营快速发展及提高消费者福利提出解决思路。Although the agricultural product management in supermarket has made great progress in China,there still have some problems,such as long circulation links and more suppliers of agricultural product.These problems not only restrict the development of agricultural product circulation channel,but also increase the middle circulation cost of agricultural product.At last,the cost will be imputed to the consumers through their purchasing behavior.This article took Shenyang vegetable market for example,and then analyzed the different cost of the main circulation channels of vegetable from habitat wholesale market to the retail terminal(supermarket).Meanwhile,the operation cost of those wholesalers who sell vegetable themselves was investigated thoroughly.Then this paper summarized the restriction factors of the development of supermarket agricultural product circulation channels.Finally,in order to reduce the circulation links,decrease circulation cost,promote the fast development of agricultural product management in supermarket,as well as enhance consumers' welfare,some corresponding solution countermeasures are proposed.

关 键 词：超市 农产品 供应链 流通成本 

分 类 号：F323.7[经济管理—产业经济]