铁路货运大客户营销与流失预警对策  

Railway Freight Transport Key Account Marketing and Customer Churn Early Warning Countermeasures

作　　者：曾庆虎 

机构地区：[1]武汉铁路襄樊金利物流有限公司,湖北襄樊441000

出　　处：《物流工程与管理》2011年第2期118-119,129,共3页Logistics Engineering and Management

摘　　要：定义了铁路货运大客户的范畴与类别,提出具有针对性的铁路货运大客户营销方案,具体分析铁路货运大客户流失的原因,并探讨了大客户流失预警的具体对策,能够为铁路货运营销提供理论基础。The concept and category of railway freight transport key account are defined,and the marketing programs for key account are proposed.Then the reasons of railway freight transport key account run off are analyzed in detail,and the customer churn early warning countermeasures are discussed,they could provide theoretical support for railway freight marketing.

关 键 词：铁路货运大客户 营销方案 流失预警 

分 类 号：F530[经济管理—产业经济]