市场细分理论在确立新建医院经营战略中的应用  

作　　者：王爱芳[1] 黄晓光[1] 

机构地区：[1]南京医科大学医政学院,210029

出　　处：《当代医学》2011年第6期20-22,共3页Contemporary Medicine

摘　　要：运用市场细分理论对安徽某县医疗市场进行了地理区域、医疗消费者收入与支出、就诊机构和疾病类型细分,明确了新建医院的市场空间和定位,为确定其经营战略提供了思路和方法。To search medical markets space and study the characteristics of medical markets,this paper subdivided the medical market through geographical area, income and expenditure of patients, selection of health providers and diseases variety. Then provides perspective and methods for establishing strategy for the new hospital.

关 键 词：市场细分 医院经营战略 

分 类 号：R197.3[医药卫生—卫生事业管理]