试论民国时期报业集团化经营的理论研究  

On the Theoretical Research of Newspaper Conglomeration of the Republic of China

作　　者：曾来海[1] 

机构地区：[1]浙江工业大学信息与传播研究所,杭州310023

出　　处：《国际新闻界》2011年第3期105-110,共6页Chinese Journal of Journalism & Communication

摘　　要：关于民国时期报业集团化经营理论探索的问题一直语焉不详、模糊不清。但从民国时期相关资料及研究文献来看,民国时期新闻理论界与实务界对国外报业集团化经营的报团、运营方式、趋势与消极影响,以及国内报业集团化经营的趋势、成因、模式、实施操作、影响、对报业集团化经营的态度等方面都有较为具体的研究。The vagueness and equivocation have plagued the studies on the newspaper conglomerations in the Republic Period. But a sizable amount of literature shows that foreign newspapers conglomerations, their operational models and negative effects as well as the tendency, motivational force, model, operation, effects, and attitudes of domestic newspapers conglomerations have been discussed in detail.

关 键 词：中华民国 报业集团化 理论研究 

分 类 号：G219.29[文化科学—新闻学]