民营快递企业的发展对策研究  

Study on the Solutions for the Development of Private Express Companies

作　　者：杨永芳[1] 王道平[1] 

机构地区：[1]北京科技大学经济管理学院,北京100083

出　　处：《预测》2011年第2期71-76,共6页Forecasting

基　　金：国家自然科学基金资助项目(70872010);北京市哲学社会科学"十一五"规划资助项目(07BfJG185)

摘　　要：本文在深入研究国内快递市场现状的背景下,分析了民营快递企业发展过程中基本特征,结合国内快递业全面开放的大环境,针对民营快递企业发展中存在的问题及其面对的形势,提出了加强民营快递企业间的战略合作、实施差异化战略及创建强有力的品牌是民营快递企业提高竞争力、保持可持续发展的关键途径。Based on the present situation of express companies in China,this paper analyzed the characteristics of the private express companies（PEC）during their development process.As the operation right was opened for the foreign express companies in China,many new problems and challenges occurred to the PEC to whose possible competitiveness and sustainable development,this paper proposed several keys,such as： strategic cooperation between those PECs,implementation of differential strategy and effective brand building.

关 键 词：民营快递 快递业 竞争力 城际快递 加盟体制 

分 类 号：F632[经济管理—产业经济]