广西公共传媒农村信息服务现状及发展策略  

Current status of mass media in serving information for rural area in Guangxi and countermeasures for its development

作　　者：李云祥[1] 韦志扬[1] 甘立[1] 韦燕萍[1] 孔令孜[1] 

机构地区：[1]广西农业科学院农业科技信息研究所,南宁530007

出　　处：《南方农业学报》2011年第2期229-232,共4页Journal of Southern Agriculture

基　　金：广西哲学社会科学"十一五"规划项目(08DTQ001)

摘　　要：【目的】对广西公共媒体农村信息服务的类型、服务方式及存在的问题进行分析,以期为提高农村信息服务水平提供参考。【方法】通过查阅相关文献资料及网站,对地方移动通讯、电信、广播电视、农业网站、报刊杂志媒体的服务类型、服务形式、服务内容、用户数量进行统计,分析广西公共传媒农村信息服务存在的问题。【结果】移动通讯、电信、广播电视、农业网站、报刊杂志等传媒在农村信息服务中发挥了重要作用,但仍存在短信息内容有限、部分农户无法承担服务费用、农业网站信息利用率不高、专家热线电话质量不高、广播电视播出时间较短、信息捕捉较困难等问题。【建议】提出了加强新型媒体的开发、应用3S技术和物联网技术、整合特色信息资源、构建"一站式"门户服务平台、构建广西地方报刊"开放存取"网络平台、加强人才队伍建设、加强各媒体间和媒体与科研院校间的合作和交流等对策建议。[Objective]The present paper analyzes the type, pattern and existing problems of mass media in serving information for rural area in Guangxi in order to provide counteruleasures for improving the level of rural information service. [Method]The type, pattern, content and user amount of telecommunication, broadcast, television, agricultural website, newspaper and magazine have been investigated by consulting related literatures and websites. [Result ]The mass media including telecommunication, broadcast, television, agricultural website, newspaper and magazine have played an important role in serving informa,ion for rural area. However, some problems still exist including limited short message content, failure in affordance to the fee of short message for some farmers, low utilization rate of agricultural websites, low quality of expert hotline, short broadcast time and difficulty in obtaining information from broadcast and television. [Suggestion]In order to promote the development of mass media in serving information for rural area, some suggestions, viz., strengthening the development of new mass media, application of the technologies including remote sensing （RS）, geographical information system （GIS）, global positioning system （GPS） and the internet of things, integration of characteristic agricultural resources, construction of web portal and open access platform for Guangxi newspaper and journal, enhancing construction of talent troops of agricultural information technology, co-ordination and communications amongst service providers, local agencies and the government, and the involvement of scientific research institutes and universities, etc., have been put forward.

关 键 词：公共传媒 农村信息服务 现状 发展策略 广西 

分 类 号：G203[文化科学—传播学]