消费者的绿色农产品认知及其影响因素分析  

Study on the cognition of green agricultural products and its influence factors

作　　者：张海英[1] 

机构地区：[1]仲恺农业工程学院管理学院,广东广州510225

出　　处：《广东农业科学》2011年第3期200-202,共3页Guangdong Agricultural Sciences

基　　金：广州市社科联第十二次资助社会科学研究项目(10SKLY01);仲恺农业工程学院科研课题(G3061535)

摘　　要：通过对广州消费者的实证研究发现:大多数消费者对绿色农产品有认知,但认知水平普遍很低;对绿色农产品认知影响较大的因素是年龄和教育背景;对绿色农产品认知水平影响较大的因素是教育背景、性别、婚姻状况、购买场所,其中最显著的影响因素是教育背景。Through empirical case study of Guangzhou＇s consumers,the paper found that： most consumers had some cognition of green agricultural products,but the cognition degree was very low;the relatively greater influential factors towards cognition were age and education level;the relatively greater influential factors towards cognition degree were education level,gender,marital status,and buying spot,and the greatest one was education level.

关 键 词：消费者 绿色农产品 认知 认知水平 

分 类 号：F713.3[经济管理—产业经济]