移动的自留地:知识青年、新媒介赋权、场景生产与媒介素养——以大学生的新媒介使用实践为观察  

Educated Youth,New Media Empowerment,Scene Production and Media Literacy: Observation on the Use of New Media by College Students

作　　者：肖荣春[1] 白金龙[1] 

机构地区：[1]宁波工程学院人文学院

出　　处：《新闻与传播研究》2011年第1期21-27,109-110,共7页Journalism & Communication

基　　金：肖荣春主持的浙江省教育厅课题"新媒介技术演进:浙东地区大学生媒介素养对策研究"(课题编号200906576)的研究成果

摘　　要：本文以新媒介接纳与使用活跃的知识青年代表之一的大学生为例,采用定性研究为主,结合定量研究,走进大学生日常生活,集中探讨了新媒介对于大学生的社会意义。研究发现,新媒介具有赋权现象;新媒介具有场景生产现象;新媒介对于大学生而言已成了一块"移动的自留地"。大学生在新媒介的场景中潜移默化地"被娱乐",但又表现出较强的抵抗性与自主性。With the rapid penetration,new media affects different people increasingly.So far,there have no systematic studies of new media's social significance towards educated youth.Based on the survey of college students,who adopt and use the new media actively,this study carries out qualitative research method,combined with quantitative research to observe students’ daily life.It focuses on new media's social significance to college students.The study shows that new media exists empowerment and scene production phenomenon,and that the new media is becoming a 'Mobile Private Plots' for college students,and that students in the new media scene are 'amused' subtly with strong resistance and autonomy.

关 键 词：知识青年 新媒介 大学生 自留地 媒介使用 媒介素养 场景 赋权 

分 类 号：G206[文化科学—传播学]