媒介融合、产业利益冲突与市场监管  

Media Convergence,Inter-industry conflicts of interest and Market Supervision

作　　者：岳芃[1] 

机构地区：[1]西北大学新闻传播学院,陕西西安710069

出　　处：《西安交通大学学报（社会科学版）》2011年第2期43-48,共6页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：陕西省社会科学基金项目(09J007)

摘　　要：运用自然垄断规制理论,对信息传播产业"三网融合"发展的现状和存在问题进行了分析,结果表明:媒介融合、媒介市场边界变化与固化产业边界、分业监管的矛盾导致了信息传播产业内部不同产业间的利益冲突,而突出产业利益的市场监管模式所引起的产业主导权之争严重阻碍着"三网融合"的实质性推进。而信息传媒市场有效监管体系的构建应打破垄断,引入竞争机制,建立统一的监管机构并明确其法律地位和权力,确保基础网络的开放性以及信息传播产品和服务提供上的平等竞争。Based on the natural monopoly regulation theory, an analysis is made in this paper on the status quo and problems of integrating broadcasting television network, telecommunications network, and internet in China. The results show that contradiction between media convergence, changes in media market boundaries, curing industry boundaries and supervision by industry has resulted in the conflict of interests of different industries inside the information dissemination industry, and the competition for the industry dominant power triggered by the market supervision highlighting industrial interests has been seriously hindering the essential boosting of the integration of broadcasting television network, telecommunications network and internet in China. When constructing a system of effective supervision over the information media market, it is needed to break the monopoly, introduce the competition mechanism, set up a unitary supervision unit and clarify its legal status and right to ensure the openness of basic networks and equal competition of media dissemination products and services supply.

关 键 词：媒介融合 产业利益冲突 产业主导权 信息传媒市场监管 

分 类 号：F49[经济管理—产业经济]