旅行社和旅游在线服务商的电子商务竞争优势来源比较研究  

Comparative Study on the Sources of e-Business Competitive Advantages between Travel Agencies and Online Travel Service Firms

作　　者：朱镇[1] 赵晶[1] 

机构地区：[1]中国地质大学经济管理学院,湖北武汉430074

出　　处：《中国地质大学学报（社会科学版）》2011年第2期114-119,共6页Journal of China University of Geosciences(Social Sciences Edition)

基　　金：国家自然科学基金资助项目"企业电子商务策略和系统之集成的规划方法"(70172034);"基于流程的制造企业电子商务价值创造及其实证研究"(70672064);"企业间合作电子商务能力形成及价值驱动作用研究"(71072080);教育部人文社会科学资助项目"技术接受视角下企业电子商务战略规划过程的实证研究"(06JA630068);武汉市科技计划资助项目"武汉市服务型企业电子商务就绪评价指标的研究"(200770834321)

摘　　要：基于企业资源理论比较了旅行社和旅游在线服务商的电子商务竞争优势形成的差异。采用Delphi法收集了成功实施电子商务旅游企业的38位中高层管理者的意见,运用层次分析法计算得到影响电子商务竞争优势各因素的重要性排名。结果显示,旅行社采用内部驱动外部模式,通过IT技术创新重构组织资源,形成整合传统资源优势的电子商务合作流程能力并获取竞争优势。而旅游在线服务商采用内外跨越驱动模式,侧重于寻求外部新的商务资源,在线预定和提供个性化旅游服务是竞争优势的重要表现。From resource-based view perspective,this study developed a framework to identify the sources of e-business competitive advantages and compared the differences between travel agencies and online travel service firms.A Delphi study and the analytic hierarchy process method were conducted,using thirty-eight top managers from the top 100 travel firms in China.The results indicate that the differences in the sources of competitive advantages between travel agencies and online travel service firms are determined by two types of IS resources integrated model.Inside-out model is usually used for gaining e-business competitive advantages for travel agencies through integrating traditional business resources via information technology innovation.Online reservation and customization services are the prominent e-business competitive advantages for online firms through seeking external resources,which reflects the spanning model.

关 键 词：旅游电子商务 竞争优势 企业资源理论(RBV) 旅行社 旅游在线服务商 

分 类 号：F590.63[经济管理—旅游管理]