经济全球化背景下我国职业体育产业SWOT分析及路径选择  

SWOT Analysis and Routing of China's Professional Sports Industry under the Economic Globalization

作　　者：孙伟[1] 黎琴[2] 

机构地区：[1]南京晓庄学院体育系,南京211171 [2]南京师范大学体科院,南京210097

出　　处：《南京体育学院学报（自然科学版）》2010年第4期126-128,共3页Joournal of Nanjing Institute of Physical Education:Natural Science

摘　　要：经济全球化对我国经济、社会、文化等很多方面都产生了深刻的影响,我国职业体育产业也深受其影响。通过对全球经济化背景下我国职业体育产业的SWOT分析,认为:我国职业体育产业存在着自身的优势、弱势;经济全球化也为其带来了机遇和挑战。我国职业体育产业应该从制度、组织、产业等层面创造良好的产业发展制度环境;健全管理机构、培养职业体育专业人才;提供良好的职业体育产品等,才能走上健康发展的道路。The economic globalization has a profound impact on China＇s economy,society,culture and many other areas including professional sports industry.The result of the SWOT analysis made on China＇s professional sports industry shows that it has its own advantages and disadvantages as well,and the economic globalization has brought both opportunities and challenges for it.A healthy development of China＇s professional sports industry needs a favorable environment in terms of the system,organization and so on,and a better management,the training of professionals in professional sports and good professional sports products are also needed.

关 键 词：经济全球化 职业体育产业 SWOT分析 路径 

分 类 号：G80-05[文化科学—运动人体科学]