随机需求与信息不对称条件下供应链系统价格折扣策略比较分析  

Comparative Analysis on Price Discount Strategy in Supply Chain System under Random Demand and Information Asymmetry

作　　者：卢亚丽[1] 

机构地区：[1]华北水利水电学院管理与经济学院,郑州450011

出　　处：《系统管理学报》2010年第6期668-675,共8页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(10702065);华北水利水电学院管理与经济学院青年教师培养专项基金

摘　　要：基于Stackelberg博弈定价基本模型,研究了非特定随机产品需求与信息不对称条件下四种价格折扣策略(IQD固定价格折扣率策略I、QD可变价格折扣率策略、AQD固定价格折扣率策略、AQD可变价格折扣率策略)对供应链系统及节点企业利润的影响。理论分析及仿真研究表明,在供应链系统协调意义下,IQD价格折扣率策略与AQD价格折扣率策略等价;可变价格折扣策略能有效实现供应链系统协调,并能克服随机产品需求与信息不对称障碍,实现供应链系统利润最大化。According to the basic pricing model of Stackelberg game,it is investigated that the effects of four price discount strategies on profits of the supply chain system and nodal-point enterprises under unspecific random product demand and information asymmetry.The four price discount strategies include IQD fixed-price discount strategy,IQD alterable-price discounts strategy,AQD fixed-price discount strategy and AQD alterable-price discount strategy,respectively.Theoretical analysis and simulation research show that in the sense of supply chain system coordination,the IQD price discount strategies and the AQD price discount strategies are equivalent to each other.The alterable price discount strategies can effectively implement supply chain system coordination,and overcome the barriers from random product demand and information asymmetry,and achieve the maximum profit of supply chain system.

关 键 词：价格折扣 供应链系统协调 Stackelberg博弈定价模型 随机产品需求 信息不对称 

分 类 号：F224[经济管理—国民经济]