合作竞争:传媒网络化生存的战略  

Cooperation-Competition: The Survival of Mass Media in the Internet Context

作　　者：黄晓军[1] 庄宇鹏 

机构地区：[1]南昌大学新闻与传播学系,江西南昌330031 [2]石家庄市科技干部教育学院教务处,河北石家庄050051

出　　处：《河北经贸大学学报》2010年第6期78-81,共4页Journal of Hebei University of Economics and Business

基　　金：国家社会科学基金项目(08BXW011)

摘　　要：当前传媒组织向着深度和广度发展,业务合作到资本合作、传媒整合到纵向一体化属于深化发展,而跨媒体、跨地域、跨媒介则属于广化发展。合作竞争逐渐成为传媒组织生存发展的战略,随着影响传媒组织发展的序参量的变化,合作竞争日益细化和复杂化。Currently,the media organizations are developing in both depth and breadth.The cooperation from the service to capital,from the media conformity to the longitudinal integration follow the development in depth while the cross-media,cross-region,and cross-medium belong to the one in breadth.These two directions reflect that cooperation-competition has gradually become the survival strategy for mass media.Along with the foreword parameter＇s changing that influenced media organization development,cooperation-competition strategy has the profound foundation and inevitable trend of development.Therefore,cooperation-competition is actually the media network survival strategy.

关 键 词：合作竞争 深化 广化 网络化 序参量 

分 类 号：G206[文化科学—传播学]