“舆情”社会内涵新解  

New Understanding of Connotation of Public Opinion and Sentiment

作　　者：于家琦[1,2] 

机构地区：[1]天津社会科学院舆情研究所,天津300191 [2]南开大学周恩来政府管理学院,天津300071

出　　处：《天津大学学报（社会科学版）》2011年第2期164-167,共4页Journal of Tianjin University：Social Sciences

基　　金：国家社会科学基金资助项目(07BSH015)

摘　　要：当前,学术界对舆情社会内涵还没有一个统一的认识,而澄清舆情社会内涵有利于政府部门更准确地把握社会舆情的核心和价值所在。从历史上和当代中国对"舆情"的运用看,舆情的基本内核是民众态度,而客体应限定在社会政治方面。同时,在与相关概念辨析中,舆情处于民意范围内,又与舆论有交叉,它是普通民众对政治人物和事务的各种情感、认知和行为反应倾向的集合。舆情主体类型多样,其核心部分内容丰富、结构复杂,因此,舆情呈现出稳定和易变、理性和情绪化、积极和消极等双重特点。In academic circles, there is not a unified understanding of public opinion and sentiment. Clarllylng me connotation of public opinion and sentiment will help the government grasp the main aspects of public opinion and sentiment accu- rately. From the use of public opinion and sentiment in China＇ s history and the contemporary era, the core of public opinion and sentiment is public attitude, while the object should be social politics. Comparing with other concepts, public opin- ion and sentiment should be within public opinion, and crosses with public voice. It is the whole collection of general pub- lic＇ s emotions, cognitive and behavior tendency to politicians and political issues. The public have diverse types and attitudes, rich contents and complex structure, so public opinion and sentiment presents the double feature of stability and volatility, rationality and emotionality, positivity and negativity.

关 键 词：舆情 态度 民意 舆论 

分 类 号：C912.63[经济管理]