体育赛事促进经济欠发达地区区域经济发展的探索——以亚太汽车拉力赛龙游赛段为例  

Sports events to promote economic development in underdeveloped areas of exploration of regional economic——To stage Asia-Pacific Rally example Longyou

作　　者：姜兰琼[1] 

机构地区：[1]衢州职业技术学院,浙江衢州324000

出　　处：《浙江体育科学》2011年第2期72-74,共3页Zhejiang Sport Science

基　　金：浙江省教育厅课题(Y201017059)

摘　　要：以大型体育赛事与欠发达地区社会经济发展的互动关系为立足点,通过文献资料、问卷调查、实地考察、数据统计等方法,以龙游段亚太汽车拉力锦标赛个案,就欠发达地区县城以举办大型体育赛事为契机促进经济社会发展,进行深入调查和分析,揭示大型体育赛事对当地社会经济的促进作用,构建全新的大型体育赛事运作模式,为欠发达地区县城有效开发体育市场、旅游资源和相关产业,激活群众体育消费市场等提供理论支持和决策依据。The large-scale sporting events and the less developed regions for the interaction between socio-economic development standpoint,through literature,surveys,site visits,data and statistics,as to paragraph Yatai Longyou Rally Championship complaint comes less developed regions county to host major sports events as an opportunity to promote the economic and social development,in-depth investigation and analysis,reveals the major sports events on local social and economic role in promoting,building a new operation mode of large-scale sporting events,the county seat for the effective development of less developed regions sports market Tourism and related industries,such as activation of the mass consumer market to provide physical support and decision theory.

关 键 词：体育经济 体育竞赛表演市场 亚太汽车拉力赛 龙游县 

分 类 号：G80-05[文化科学—运动人体科学]