黑龙江垦区现代物流业SWOT分析与发展对策研究  

The SWOT Analysis and the Strategy Study on Development of Modern Logistics Industry in Heilongjiang Reclamation Area

作　　者：杨树果[1] 

机构地区：[1]黑龙江八一农垦大学经济管理学院,大庆163319

出　　处：《黑龙江八一农垦大学学报》2011年第1期109-112,共4页journal of heilongjiang bayi agricultural university

基　　金：黑龙江省研究生课程创新项目(YJSKC2008-14)

摘　　要：在全球市场竞争日趋激烈的环境下,现代物流业的发展水平已成为一个国家或地区综合竞争力的重要标志,同时现代物流业的发展也面临着严峻挑战。面对黑龙江垦区现代物流业日益迫切的发展需求,运用SWOT分析法,以北大荒物流有限公司为例,对垦区现代物流业发展的优势、劣势、机会和威胁进行了系统研究,并根据研究结果从宏微观两个层面有针对性的提出发展对策与建议。In the increasingly competitive global market environment,the level of modern logistics industry development has become an important indicator of overall competitiveness in a country or a region and it is also facing serious challenges.facing of the urgent development needs of modern logistics industry in Heilongjiang Reclamation Area,We studied the advantages,Weaknesses,opportunities and threats of modern logistics industry development in Reclamation Area systematically,as an example of Great Northern Wilderness Logistics Co.,Ltd.by using the SWOT analysis,and proposed countermeasures and suggestions of development from two levels of macro and micro according to the results.

关 键 词：现代物流业 SWOT分析 黑龙江垦区 

分 类 号：F252[经济管理—国民经济]