需求价格弹性在制定商用车销售策略上的应用  

The Application of Demand Price Elasticity in Setting Sales Strategy of Commercial Vehicle

作　　者：蒋学锋[1] 

机构地区：[1]东风汽车有限公司东风商用车技术中心,武汉430056

出　　处：《汽车科技》2011年第2期1-4,共4页Auto Sci-Tech

摘　　要：根据管理经济学关于需求价格弹性的概念,商用车作为一种商品有其自身的需求价格弹性,并且不同车型、不同用途、不同用户会对需求价格弹性有直接的影响。因此研究不同车型、用途的商用车产品的需求价格弹性对东风商用车公司在商品规划、开发、定价、收益确定及销售市场上判断自己的价格策略和技术成本策略具有重要意义。According to the concept of demand price elasticity in management economics,the commercial vehicle,as a commodity,has its own demand price elasticity which differs directly with models,usage and customers.Therefore,the research into the demand price elasticity of commercial vehicle products of different models and usage is significant for DFL Commercial Vehicle Company in product planning,development,pricing,profit determination and judgments upon its own price strategy and technical cost strategy on sales market.

关 键 词：商用车 需求价格弹性 销售策略 

分 类 号：U407.471[交通运输工程—道路与铁道工程]