网络消费者消费心理探析  

Consumption Psychology of E-concumers Probing

作　　者：游旭初[1] 王志 王彩纹[3] 

机构地区：[1]江西科技师范学院经济管理学院,江西南昌330038 [2]江西省都昌县梅溪小学,江西九江332618 [3]江西省胸科医院,江西南昌330006

出　　处：《科技广场》2010年第12期127-130,共4页Science Mosaic

摘　　要：网络技术的飞速发展,使消费者获得信息更加方便快捷,加速了网络消费的进程,这迫使企业去探究网络消费者的心理动机,分析网络消费者的行为,尽可能地为营销活动提供可靠的数据来源和营销依据。本文首先从消费者的角度入手,对消费者的心理特征和在网上购物的心理因素进行分析,然后从营销者的角度来探析营销策略。The rapid development of network technology,make consumers get information more convenient,accelerate the process of Internet consumption,force companies to explore network consumers＇ psychological motivation,Analyze behavior of network consumers,possible for marketing activities provide the reliable data sources and marketing basis.This paper from the aspects of consumers,analyze consumer＇s psychological characteristics and online shopping psychological factors;from the Angle of marketers still after,explore marketing strategy.

关 键 词：网络营销 网络消费者 心理因素 

分 类 号：F713.36[经济管理—产业经济]