“任务驱动”教学法在高职高专网络营销实训课中的应用  

The Application of Task-driving Didactics in the Training Course of Network Marketing

作　　者：王世胜[1] 

机构地区：[1]河南机电高等专科学校经济贸易系,河南新乡453000

出　　处：《河南机电高等专科学校学报》2010年第5期113-115,共3页Journal of Henan Mechanical and Electrical Engineering College

摘　　要：网络营销是一门集知识和技能于一体、实践性很强的课程,采用"任务驱动"教学法能较好地实现课程教学目的。具体实施过程为:创设情境,合理设计和提出工作任务;执行任务,训练学生的学习和实践技能;控制任务,归纳方法;评价考核,升华学习成果。Network marketing is a practical course which combines knowledge and skill.With the task-drived didactics,this course can be run efectively.The specific steps are： establish a circumstance with a reasonable wok obligation;improve students＇ capability in learning and practice through carrying on obligation;control the obligation and conclude methods;evaluate the task fulfillment in order to raise students＇ learning to a higher level.

关 键 词：任务驱动 网络营销 实训 

分 类 号：G642[文化科学—高等教育学]