广告传播中的人文关怀及其发展趋向探析  

Analysis on Humanistic Concern and Its Development Trend in Advertisement Dissermination

作　　者：杜永利[1] 

机构地区：[1]武汉工业学院人文系,湖北武汉430023

出　　处：《宁波城市职业技术学院学报》2009年第1期22-26,共5页

摘　　要：人文关怀是受众广告传播心理接受的基础条件，广告传播中的人文关怀具有向人们传达人生哲学观念和精神诉求的现代意义，论文从广告的题材选择、诉求角度和表现方式几方面分析了广告中人文关怀的的传播特色，并着重论述了广告中人文关怀的发展趋向。Humanistic care is the basis for advertising audiences to accept it in psychological conditions. Humanistic concern in advertising communication possesses modern significance of conveying the philosophy value and spirit of the life. The paper has analyzed the features of humanistic concern in the advertisement spread, from the aspects of advertising material choice, the demands angles and expression forms, focusing on the development trend of of humanistic concern in advertisings.

关 键 词：广告传播 人文关怀 发展趋向 

分 类 号：G206.3[文化科学—传播学]