象山旅游客源市场存在的问题及建议  

Survey and Findings of Xiangshan Tourist Market

作　　者：李晓光[1] 刘羽超[1] 周和斌[1] 

机构地区：[1]宁波城市职业技术学院旅游学院,浙江宁波 315100

出　　处：《宁波城市职业技术学院学报》2010年第1期67-70,共4页

摘　　要：通过对象山旅游客源市场的调查结果进行分析，了解象山旅游客源市场的现状、游客的行为特征以及影响旅游者旅游选择的因素，找出象山旅游客源市场发展中的问题，并为旅游客源市场营销提出几点建议。Tourism is an important part of the tertiary industry, which has a vital role in the national economic development and industry optimization. The investigation to the current status of Xiangshan tourist market helps to fully understand the status of Xiangshan tourist market, the behavioral characteristics of tourists, as well as the factors that affect the tourists travel options, al for Xiangshan destination marketing. and to provide a theoretical basis and reference material for Xiangshan destination marketing.

关 键 词：市场调查 游客行为 行为特征 

分 类 号：F592[经济管理—旅游管理]