烟台城市VIS设计的现状与对策研究  

Status and Strategy Research on Yantai Urban Visual Identity System Design

作　　者：张莉娜[1] 王宗雪[2] 

机构地区：[1]烟台大学,烟台264005 [2]湘南学院,郴州423000

出　　处：《包装工程》2011年第8期1-4,共4页Packaging Engineering

基　　金：山东省艺术科学重点课题(201008017)

摘　　要：以烟台城市VIS设计为切入点,通过实地调查与系统研究探讨烟台城市视觉识别系统设计的不足之处,并结合当今中国优秀的城市VIS设计案例,从烟台城市人文特性、烟台标志性建筑、烟台传统建筑色彩等方面剖析烟台视觉识别设计的文化形象,为烟台城市VIS设计提出了核心识别系统,包括城市标志、城市标准字体、城市标准色彩及应用识别系统等的规划设计方案,为城市规划部门提供理论与实践设计的参照模式。Taking Yantai VIS design as breakthrough point,on the basis of field investigation and system research,it discussed the disadvantage of urban visual identity.Combined with the excellent urban VIS design cases,from human character,city landmark,and traditional color etc.of Yantai,it explored the cultural image of visual identification design and put forward core identification system for urban VIS design including planning design project of urban logo,urban standard fonts,urban standard color and application identification system etc.which provided a reference design theory and practice mode for urban planning departments.

关 键 词：核心识别系统 城市VIS 设计建构 

分 类 号：J524.3[艺术—艺术设计]