中国传统吉祥纹样在礼品包装中的应用研究  

Application Research on Traditional Chinese Auspicious Decorative Patterns in Gift Packaging

作　　者：王少姝[1] 

机构地区：[1]四川文理学院,达州635000

出　　处：《包装工程》2011年第8期106-108,共3页Packaging Engineering

摘　　要：通过分析中国传统吉祥纹样的内涵寓意及审美特征,结合礼品包装设计特点,论述吉祥纹样在礼品包装中的应用历史、审美特征和表现形态。在此基础上分析了吉祥纹样在礼品包装设计中的同质化、浅表化倾向,对吉祥纹样在礼品包装设计中的应用提出了新的思考和建议。By analyzing the connotation and aesthetic characteristics of traditional auspicious decorative pattern,combined with the characteristics of gift packaging,it discussed its application history,aesthetic characteristics and representation in gift packing.A further study on its homogenization and being superficial in gift packaging is being down.Accordingly,more consideration and suggestions about it are given.

关 键 词：传统 吉祥纹样 礼品包装 应用 

分 类 号：TB472[一般工业技术—工业设计]