注重市场行为 确立整体战略——产品生命周期理论对表面活性剂行业的启示初探  

The Research of Product Life Circle Theory on Surfactant Products

作　　者：程宁[1] 

机构地区：[1]中国日用化学工业研究所,山西太原030001

出　　处：《日用化学品科学》1999年第5期30-34,共5页Detergent & Cosmetics

摘　　要：从市场的观点， 以产品生命周期理论对表面活性剂产品进行了探讨， 分析了表面活性剂产品在产品生命周期中的投入期、成长期、成熟期和衰退期的四个阶段中所具有的市场特点，From the view of marketing,the surfactant products with the theory of Products Life Circle was discussed.The marketing characteristics of surfactant products within the emerging step,growing step,maturing step and decaying step of Product Life Circle were analysed,production and marketing strategies were also provided.

关 键 词：表面活性剂 生命周期 市场 产品开发 

分 类 号：TQ423[化学工程] F407.763[经济管理—产业经济]