对武术功力比赛市场化发展的研究  

Research on Market-oriented Development of Wushu Gongli Match

作　　者：薛文忠[1] 能建坤[1] 王晓旭[1] 

机构地区：[1]广州体育学院,广东广州510500

出　　处：《广州体育学院学报》2011年第2期67-70,共4页Journal of Guangzhou Sport University

摘　　要：武术是中国传统的体育项目,是中国人民在长期的社会实践中不断积累和丰富起来的一项宝贵的文化遗产,为中国民族的优秀文化遗产之一。武术功力比赛则是一项新兴的、比试武术功力水平高低的比赛,它将中国传统武术的锻炼方式搬上了竞技的舞台,丰富了武术比赛的方式和全民健身的方法,因而也有着巨大的潜在市场。然而客观而言,目前的武术功力比赛才刚刚起步不久,还存在着一些问题,特别是市场开发方面,存在着诸多不足,就此市场开发这方面的问题进行阐述,指出存在的一些问题并给出了相应的建议,得出市场化符合社会主义市场经济的规律,合理地推进武术功力比赛的市场化进程,必然能促进这项赛事的发展的结论。诚希望能对武术功力比赛的今后发展有所启发和裨益。Wushu is a traditional sport of China, it is, a valuable cultural heritage accumulated and riched by the Chinese people in long social practice , as one of the Chinese nation＇s excellent cultural heritage. Wushu Gongli Match is Wushu competition of new match which tests the level of Wushu Gongli, it takes the traditional wushu form of exercise into the competitive stage, enrich the way of Wushu competition and the way of people＇s exercise, and thus it has a huge potential market. But objectively speaking, the current Wushu Gongli Match has just started soon, there are still some issues, especially market development, there are many deficiencies, so the authors tried to state the field of market development, described the problems in this regard, pointed out some problems and gave a corresponding proposal, and came to a conclusion： marketization drawn line with the socialist market economy＇s law, promoting the Wushu Gongli Match＇s marketization process reasonablely , must be able to promote the development of the match. Sincere hope that this can benefit the future development of Wushu Gongli Match.

关 键 词：武术功力比赛 市场化发展 现状 对策 

分 类 号：G852[文化科学—民族体育]