中华医学会系列杂志实现全媒体出版的SWOT分析  

Chances and challenges for all media publishing of Chinese Medical Association Serial Journals: a SWOT analysis

作　　者：卢全 游苏宁[2] 干岭 韩静[3] 徐静 袁庆[3] 宁田海 

机构地区：[1]<中华心血管病杂志>编辑部 [2]中华医学会杂志社 [3]<中华健康管理学杂志>编辑部,北京100710

出　　处：《编辑学报》2011年第2期134-136,共3页Acta Editologica

摘　　要：全媒体出版的出现,标志着出版业正发生着新的变革,必定对未来产生深远的影响。中华医学会系列杂志实现全媒体出版的优势是高度的学术权威性、具有全媒体出版的基础、出色的编辑出版人才队伍,劣势是全媒体出版的基础建设存在不足、杂志质量仍需提高,机会是政策的引导、市场的契机,威胁是国外出版集团的竞争、数字化出版势必导致纸质期刊发行量下降、终端数字设备的制约、目前对科研成果评价的偏差。The appearance of all media publishing brings new chances and challenges for publishing professions.In this SWOT analysis,we evaluated the feasibilities of all media publishing of Chinese Medical Association Serial Journals and showed that the strengths for all media publishing of Chinese Medical Association Serial Journals included academic authority,fundament of all media publishing and talented editors;the weaknesses included insufficiency in fundament construction and journal quality;the opportunities included favorable policy and market situation;the threats included competition of foreign publishers,marketing quantity decrease of printed journals due to digital publishing,restriction by digital device and influence of evaluation system for research findings.

关 键 词：中华医学会系列杂志 全媒体出版 SWOT分析 

分 类 号：G237.5[文化科学]