奥特莱斯在中国  

Outlets in China

作　　者：孟芸[1] 张春河[1] 

机构地区：[1]河北理工大学经济管理学院,河北唐山063009

出　　处：《河北理工大学学报（社会科学版）》2011年第2期47-49,61,共4页Journal of Hebei Polytechnic University:Social Science Edition

摘　　要：奥特莱斯是源自美国的一种直销零售业模式。经过在北美、欧洲、日本等经济发达地区和国家的蓬勃推广,现已成为一种全球化的商业潮流。业内人士认为,折扣店、工厂店作为一种新型商业模式在国内发展尚处于初级阶段,前景可观。本文对奥特莱斯业态进行分析,以我国奥特莱斯发展现状为研究背景,总结奥特莱斯模式在我国发展的局限性,并提出相应的建议。Outlets is a kind of marketing retail mode from American.In North America,Europe,Japan and other developed economic regions and countries,Outlets has become a booming business trend of globalization.The experts think that stores and factory stores is still in the initial stage as a new business model development in China,and its prospect is considerable.This paper analyses Outlets formats,summarizes the development limitations of Outlets pattern in our country,and put forward the corresponding suggestions,as the research background of Outlets development status in China.

关 键 词：奥特莱斯 品牌 折扣 销售 

分 类 号：F713.3[经济管理—产业经济]