再造黑龙江省冰雪旅游发展新优势——中国北方地区冰雪旅游发展比较  

Recreating a New Development Advantage of Ice-Snow Tourism in Heilongjiang Province——Ice-Snow Tourism Development Comparison in Chinese Northern Area

作　　者：王晶[1] 吴冬颖[1] 

机构地区：[1]哈尔滨市社会科学院地方史及旅游发展研究所,黑龙江哈尔滨150018

出　　处：《冰雪运动》2010年第5期84-91,共8页China Winter Sports

基　　金：黑龙江省哲学社会科学重大决策咨询项目(10A009);黑龙江省哲学社会科学规划项目(10B007)

摘　　要：目前我国已经有20多个省、市等地区开发冰雪旅游,黑龙江省的冰雪旅游受到极大的威胁与挑战,保住优势和再造优势对于黑龙江省冰雪旅游的发展尤为重要。选取东北省会城市哈尔滨、长春、沈阳作为参照点,对冰雪旅游经济指标、冰雪节运作情况及发展潜力进行对比分析,又借助资料数据对黑龙江省部分滑雪场与北京地区滑雪场运营情况进行对比研究,找出哈尔滨及黑龙江省冰雪旅游发展中的优势、差距和问题,使黑龙江省更加清醒地认识自己所面临的危机。从冰雪产业发展、冰雪文化发展、冰雪科研基地建设等视角出发构筑黑龙江省冰雪旅游发展新优势,从放大已有的节庆品牌效应、建设冰雪文化人才培养基地、组建冰雪旅游专门的组织管理机构、提高冰雪旅游经济效益、延长滑雪产业链条、挖掘冰雪旅游文化灵魂、开发特色品牌形象旅游纪念品等方面阐明了黑龙江省冰雪旅游发展的对策。At present,there have been more than 20 provinces and cities which develop the ice-snow tourism.The ice-snow tourism in Heilongjiang province is facing a seriously challenge and especially needs keeping the advantage and recreating a new advantage.With selecting Chinese northeast provincial capitals Harbin,Changchun and Shenyang as the reference,the paper has a contrast in economy index of ice-snow tourism and running of ice-snow festival and development potential.After further comparing the relative information of some skiing resorts in Heilongjiang province with ones in Beijing city,it finds out the advantage,difference and problems of Harbin and Heilongjiang ice-snow tourism development in order to consciously understand the coming crisis.It puts forward some suggestions as follows： to recreate a new advantage of developing Heilongjiang ice-snow tourism from the viewpoint of ice-snow industry and culture development and ice-snow scientific research base development,to enlarge the available festival brand effect,to construct the training base for developing the talent with ice-snow culture,to establish a special organization of ice-snow tourism,to enhance the economic benefit of ice-snow tourism,to lengthen the ski industry chain,to dig the culture spirit of ice-snow tourism,to develop the feature brand of commemorative tourism production.

关 键 词：黑龙江省 冰雪旅游 发展比较 再造优势 

分 类 号：G80-05[文化科学—运动人体科学]