南京旅游纪念品市场存在的问题及开发对策  

Problems and Countermeasures in Nanjing Tourism Souvenir Market

作　　者：任静[1] 

机构地区：[1]江苏经贸职业技术学院旅游管理系,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2011年第1期6-9,共4页Journal of Jiangsu Institute of Commerce

摘　　要：南京旅游市场上蕴含地方特色并具有吸引力的旅游纪念品不多,这与南京旅游业的快速发展,游客需求的多样性不相适应。开发独具金陵特色,有较高文化审美价值、制作精巧的旅游工艺品和纪念品,对活跃旅游商品市场,促进旅游经济的发展,塑造各旅游区的良好形象都有着重要的意义。There are a little of tourist souvenirs with the local characteristics and attraction in nanjing tourism market,which can not meet the needs of rapid development of Nanjing tourism industry and the diversity of the tourist demands.It has the vital significance to develop the tourism souvenirs with unique jinling features,aesthetic and cultural value,exquisite handicraft to active tourism commodities markets,promote the development of tourism economy and shape a good image of each tourist district.

关 键 词：南京 旅游纪念品 问题 对策 

分 类 号：F592[经济管理—旅游管理]