甘肃省体育健身娱乐行业现状与发展战略研究  

Research on the Situation and Development Stratagem of Sports Fitness and Entertainment Industry in Gansu Province

作　　者：乔德平[1] 张建华[2] 

机构地区：[1]兰州大学体育教研部,甘肃兰州730000 [2]西北师范大学体育学院,甘肃兰州730070

出　　处：《科学．经济．社会》2011年第1期18-21,共4页Science Economy Society

摘　　要：运用文献资料法和调查法,对甘肃省体育健身娱乐业的发展现状进行了调查研究,并分析了甘肃省体育健身娱乐业存在的问题,在此基础上提出了发展策略,以期为甘肃省体育健身娱乐业的发展提供参考。By using the method of documentary and investigation, This paper investigated the current situation of sports fitness and entertainment industry in Gansu province, and discussed the problem existed in this field. Based on the results, the author puts forward some development strategy on it, so as to providing references to the sports fitness and entertainment industry of Gansu province.

关 键 词：体育健身娱乐业 现状 发展战略 

分 类 号：F403[经济管理—产业经济]