宁化石壁客家祖地的RMP分析及其旅游产品开发  

RMP Analysis of Shibi Hakka Hometown in Ninghua and Development of Tourism Product

作　　者：余美珠[1] 

机构地区：[1]三明学院经济管理系,福建三明365004

出　　处：《三明学院学报》2011年第1期62-66,共5页Journal of Sanming University

基　　金：福建省高校服务海西建设重点项目(HS200808)

摘　　要：客家文化旅游区是福建省重要的旅游区。客家祖地文化是闽西北文化旅游线的重要组成部分,在福建省文化旅游发展中具有重要地位和作用。宁化石壁是世界客家祖地。RMP分析理论是旅游产品开发的系统理论。宁化石壁客家祖地旅游资源、旅游市场和旅游产品优劣势明显。宁化石壁客家祖地应重视旅游产品主题性创新开发,加强RMP结构优化策略,以促进旅游资源保护、旅游市场开发和旅游产品创新。Hakka Cultural tourist area is an important tourism area of Fujian province.Hakka Hometown culture is an important part of the tourist line in Northwest of Fujian province.It has an important position and role of the cultural tourism development in Fujian province.Shibi Village in Ninghua County is the World Hakka Hometown.The RMP analysis theory is the systematic theory on tourism product planning.The strengths and weaknesses of tourism resources,tourism marketing and tourism products in Shibi Village of Ninghua County is clear.Shibi Hakka Hometown in Ninghua County must emphasize on the innovation and development of thematic tourism products and emphasize on the RMP strategy of structure optimization.It will promote tourism resources protection,tourism marketing expansion and tourism products innovation.

关 键 词：客家祖地 RMP分析 旅游产品 产品开发 

分 类 号：F592.3[经济管理—旅游管理]