国有商业银行服务营销策略研究  

A Study on Service Marketing Strategies for State-owned Commercial Banks

作　　者：林煜[1] 吴芷静[1] 

机构地区：[1]鞍山师范学院财经系,辽宁鞍山114007

出　　处：《鞍山师范学院学报》2011年第1期7-9,共3页Journal of Anshan Normal University

摘　　要：随着金融体制改革的深化,银行业的开放,银行间竞争日益加剧,国有商业银行如何结合自身实际,有效地开展服务营销活动,增强服务质量和竞争力,提高市场份额,促进利润增长,已成为众多商业银行亟待解决的问题。本文通过对我国国有商业银行营销现状的分析,对如何有效开展金融服务营销提出了策略性建议。With the deepening of financial system reform and the opening of banking industry,the competition between banks has been becoming more and more stressful.And it has proved to be a pressing problem for state-owned banks on how to effectively develop services marketing,strengthen services quality and competitiveness,increase market shares and boost profits in light of their own situation.Through the analysis of the current marketing situation this article proposes strategy-based recommendations on effectively developing financial services marketing for state-owned banks in our country.

关 键 词：商业银行 服务营销 策略 

分 类 号：F830[经济管理—金融学]