关于完善竞价排名制度之研究  

Research on Perfect of Competitive Bidding Rank

作　　者：王勇[1] 

机构地区：[1]陕西警官职业学院,陕西西安710043

出　　处：《新疆警官高等专科学校学报》2011年第1期56-59,共4页Journal of Xinj iang Police Officers’Academy

摘　　要：竞价排名是一种搜索引擎商业化产物。我国法律对其没有相应的定性与规范,这导致搜索引擎商在竞价排名活动中利用法律漏洞滥用技术优势地位,恣意侵害网络用户权利,严重扰乱网络信息秩序,直接或者间接成为民事侵权的始作俑者和帮凶,竞价排名所引发的民事侵权行为有点击欺诈、强迫消费、帮助侵权,对此必须明确竞价排名的性质,从技术及法律上杜绝由于不规范使用竞价排名规则所产生的侵权行为。The competitive bidding rank is the commercial outcome in the process of using search engine.Currently there is no corresponding qualitative confirmation and regulation,thus leading to the situation where the search engine providers abuse their technical advantage in competitive bidding rank activities,unscrupulously violate the network customers＇ property right,disturb the network information order,and directly or indirectly act as the originators and accomplices of civil infringement cases.The civil infringement cases caused by competitive bidding rank include clicking cheat,forcing consumption and help infringement.The law has to explicitly define the nature of competitive bidding rank and completely eradicate the infringement behavior from the technique and by the law.

关 键 词：竞价排名 搜索规则 点击欺诈 强迫消费 帮助侵权 

分 类 号：D913.7[政治法律—民商法学]