淮南、寿县旅游文化资源整合的SWOT分析  

SWOT Analysis on the Integration of Cultural Tourism Resources in Shouxian and Huainan

作　　者：李松[1] 

机构地区：[1]淮南师范学院政法系,安徽淮南232038

出　　处：《安徽农业科学》2011年第10期6139-6143,共5页Journal of Anhui Agricultural Sciences

基　　金：安徽省哲学社会科学规划项目"淮南地域文化与旅游开发研究"(AHSK09-10D161)

摘　　要：针对淮南、寿县旅游发展中存在的问题,运用SWOT分析的方法,对两地的旅游文化资源整合进行优势、劣势、机遇、威胁的综合分析,探讨了整合两地旅游文化资源对提升双方旅游竞争力的现实意义,在此基础上提出了通过调整行政区划,引进专业旅游开发公司,政府主导宣传,打造精品旅游线路,挖掘旅游文化产品开发的潜力等途径,以期促进两地旅游文化资源的可持续发展。With consideration of the problems in the tourism development of Huainan and Shouxian,the paper comprehensively analyzes the advantages,disadvantages,chances and challenges in the integration of the cultural tourism resources in these two areas,and discusses the practical significance of the tourism resources integration to their tourist competitiveness,then it is pointed out to promote the sustainable development of the cultural tourism resources in these two areas through adjusting the administrative division,introducing professional tourism development companies,carrying out government-led promotion,creating quality tourist routes and tapping the development potential of cultural tourism resources.

关 键 词：淮南 寿县 旅游文化资源 SWOT分析 

分 类 号：F592.3[经济管理—旅游管理]