市场规模变化条件下再制造产品最优定价策略  

Optimal pricing policies for remanufactured products under changing market scale

作　　者：丁雪峰[1,2] 但斌[1] 张旭梅[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《计算机集成制造系统》2011年第4期888-895,共8页Computer Integrated Manufacturing Systems

基　　金：国家863计划资助项目(2007AA04Z1B1);中央高校基本科研业务费资助项目(CDJSK11003;CDJXS11021114)~~

摘　　要：把两阶段再制造决策放在市场规模变化的环境中,研究了不同市场增长率下的再制造最优定价策略,并进一步分析了不同定价策略下再制造率与利润的变化规律。研究发现市场增长能够在增加制造商利润的同时,提高废旧品翻新比例;当市场增长较快,废旧品出现供应不足的情况时,企业必须通过扩大废旧品回收的投资来增加利润。最后,利用废旧品影子价格给出了单位投资成本,并通过算例验证了上述结论。Under the circumstances of changing market scale for two-period remanufacturing decision,the optimal pricing for remanufactured products by two segment of market growth rate was studied,and rules for remanufacturing rate change and profit change under different pricing strategy were further analyzed.Study results revealed that market growth increased manufactures＇ profits and the proportion of remanufactured products simultaneously.When the market grew rapidly with insufficient old products supply,the enterprise invest in recycling old products to increase the profits,the shadow price of old products should be regarded as the unit cost in investment.The results were verified by numerical example.

关 键 词：再制造产品 最优定价 市场规模 市场增长 影子价格 

分 类 号：F224[经济管理—国民经济]